hand and stone building exterior

The massage and facial spa industry is fast growing and Hand & Stone is leading the charge.

Hand & Stone has brought what was previously considered luxury services to the mass market and has helped fuel the explosive growth of an entire industry.

It’s not just a luxury either – twenty-three percent of massage consumers had a massage for relaxation/stress reduction between July 2013 and July 2014.*  And Hand and Stone is more than just massage, we are a full service day spa that also capitalizes on facials and hair removal services. According to IBIS World, by 2019, massage revenue from franchised locations is expected to increase at an annualized rate of 3.4% to reach $3.2 billion.** But at Hand and Stone with over 250 locations in the US and Canada***, we have far outpaced the industry growth:

Hand & Stone US Sales and Member Growth

OUR BUSINESS MODEL -

A Simple But Compelling Concept

Affordable and Convenient
It begins with this simple concept: affordably priced, conveniently located, top-quality therapeutic massage, facial and hair removal services. No other franchise competitor was designed to offer all three services at all locations. Our spa services are priced some 30% less than traditional day spas and we offer same day convenience for massage and facial services.

Hand and Stone member growth
Hand and Stone membership

Membership Program
Once consumers experience our introductory offer many join our membership program. As a member, they commit to one service per month at a reduced rate up to 35% off our everyday reasonably priced services and get additional discounts on services, products and gift cards. The result is that members return often to take advantage of our other world class services and our franchisees have a base of predictable and recurring cash flow.

YOUR ROLE AS A HAND & STONE OWNER

As a franchisee of Hand and Stone, no spa experience is necessary. Our proven model, comprehensive training and your staff of licensed professionals allow you, the franchisee, the ability to focus on the four main objectives to grow your first Hand & Stone and set the course for your future openings.

  • Managing and Motivating your Team
  • Marketing & Advertising- Collaborative Approach
    (with our professional in-house agency HSM Advertising)
  • Financial Management
  • Recruitment- Putting a face on your franchise
Hand and Stone franchisee testimonial

HAND & STONE SUPPORT

Our team of experienced professionals will assist you in all aspects necessary to start-up and run your new business with confidence!

Hand and Stone franchise support

Start-up Support

  • Site Selection and Lease negotiation – we can get the right space at the right cost
  • Design and Construction Management
  • Guidance through the recruitment, hiring, and training process of all staff
  • Grand Opening coordination and advertising – we manage the entire process for you from building your social media campaign to ensuring your location is set up on the hundreds of on-line directories

Extensive Classroom and On-Site Training

  • One week classroom instruction including all administrative, operational and sales/marketing essentials
  • On-site grand opening training at your location of your therapists, estheticians and sales associates
  • On-site training at your facility upon opening

Ongoing Operational Support

  • Ongoing training and support in critical areas of operation
  • Use of well organized and easy to use operations manual
  • State of the art, user-friendly point-of-sale system that allows owner remote access to real time sales data
  • Save thousands in products and equipment with cooperative discounts
  • On-site visits from field support staff to evaluate and manage high-level business performance
Hand and Stone franchise operations
Hand and Stone marketing support

Marketing Programs and Tools

  • In-house advertising agency handles all aspects of creative development and media placement including emerging digital marketing, SEM and social media
  • Management of email-based CRM campaigns that ensure continuous communications to your customers
  • Connection to mobile app that provides on-line booking, rewards monitoring and additional features
  • Radio, television and marketing materials from award-winning production and creative team

*      AMTA Industry Fact Sheet, 2015
**    IBIS World Industry Report OD5602- Massage Franchises in the US, January 2014, James Crompton
***  Open locations as of 12-1-2015. See www.handandstone.com for details.