Not to toot my own horn (beep beep), but I’d like to share that I was recently featured in Franchising USA magazine, which gave me a great opportunity to write about the trending of spas in franchising on behalf of Hand & Stone.
It’s a great time to be a franchisee in the growing spa industry! The trending of spas in franchising is a reason why I believe in the spa franchise business model for myself as a franchisee and for others. You don’t need spa experience to become a massage franchise owner, and it’s a steady business model to follow for success.
I wrote the guest article for Franchising USA not just as a corporate headquarters employee, but as a Hand & Stone franchise owner with hands-on experience. I’m skeptical when other franchised businesses push for a sale, but don’t have skin in the game. If the executives of a franchise company believe in the concept, I think they should invest in it themselves while helping others achieve their own dream of small business ownership.
In the Franchising USA guest story that I researched and wrote for the publication, I talked about how there is a huge amount of opportunity for franchise spa growth because middle-market consumers are in tune with wellness and beauty and are seeking out affordable spa services. I also wrote about the growth track of the spa industry for investors searching for new and exciting franchise opportunities.
Get a sneak peek at my Franchising USA Expert Advice article with some key points from the piece listed below. I hope you’ll check out the full story here!
Spa Industry Gains By the Numbers
My guest article includes information from a report commissioned by the International SPA Association (ISPA) released in September 2016 that forecasts spa industry gains. Included below are charts to help illustrate ISPA’s trends.
Below: The annual ISPA study showed a spa industry revenue increase, attributed to a 5% increase in spa visits, to $16.3 billion in 2015 from the previous year’s $15.5 billion.
Below: Spa visits increased 2.1% from 176 million in 2014 to 179 million in 2015 according to the ISPA report.
Below: The ISPA study shows average individual spa visit revenue rose 2.9% to $91 in 2015 from $88 in 2014.
Franchises Place Spa Services in Reach of Mid-Market Consumers
My article explores how massage franchises make spa services available to consumers at prices they can afford. The Global Wellness Summit 8 Wellness Trends for 2017 – and Beyond report, includes information about how spa services are no longer just for the wealthy and mentioned an uptick in the accessibility of affordable well-being services at spa franchises. According to the report, which I referenced, middle-market consumers are very aware of the idea of wellness through self-care and what they’re putting on their skin.
The Franchising USA guest article also includes information from a 2015 report on the skincare market from MarketResearch.com that predicts the skincare industry will exceed $10 million by 2018. The report talks about the benefits of skincare becoming apparent to consumers at younger ages as well as the increase in demand for skincare, facials, and hair removal services. These in-demand self-care services are already offered by Hand & Stone at affordable price points.
As middle class consumers have shown more of a demand for spa services, spa franchise growth has also continued to expand. Now is a great time to consider achieving your dream of small business ownership by buying a spa franchise.
Do you have questions about becoming a Hand & Stone franchise owner? Please contact us for more information about the steps to spa ownership.