A message from Bob and Denise McQuillan:
When talking about a massage or facial, do you envision day-long indulgence at a pricey Palm Springs health spa resort wrapped in seaweed with cucumbers covering your eyes? Massages and facials are not just luxury spa services anymore. Day spas are now a part of a consumer’s physical, spiritual, and emotional health and wellness journey. Health spa franchises have become reasonably priced and serve as easily accessible avenues for healthy mindfulness and stress relief.
Spas are one of the fastest growing segments of the health and wellness industry. In the past year, 16% of adults in the United States had a massage. That’s 34.5 million people! Want to be a part of that industry? We are and we’ll share our insights.
As seasoned Hand & Stone franchise location co-owners, Denise and I think that providing people with paths to achieving wellness through affordable spa services is a business decision that’s a strong choice. As a franchise owner, you can still create that luxury spa experience, feel as if you’re being pampered, and be a key part of a bustling business that’s providing services with growing mass market demand.
In this blog we’ll talk about how the spa industry has successfully redefined itself with a culture of health and well-being:
Mindfulness for health and wellness
Health spas have always helped people look and feel their best. Taking care of one’s self has become a higher level item on people’s personal to-do lists. Spas are now redefining the culture of health and how consumers are looking and feeling their best. They are fulfilling the demand for massage and facial services that promote well-being, ease stress, and combat aging.
Accessing wellness in the form of spa services like facials or massages is now seen as a part of self-care instead of pampering. More often we hear issues about how our daily lives sitting at desks are causing poor bodily afflictions over the course of time. There is also now a greater demand for products and services that help people maintain wellness while adapting to their work surroundings such as standing desks, ergonomic keyboards, and massage therapy. Their collective goal is to lessen muscle fatigue.
People are also searching out options for well-being in addition to traditional medicine from their physicians and healthy physical and emotional lifestyles. Massage can help!
Swedish, deep tissue, and sports massages relieve stress, tension, and migraine headaches, and sooth tired muscles. Stress reduction or relaxation was cited by 23% of massage customers as a reason to get a massage from July 2013 and July 2014, according to the American Massage Therapy Association’s 2015 industry fact sheet. This signifies a consumer focus shift.
Affordable massage therapy within reach
Spa visits aren’t exclusive to the wealthy anymore. Affordable spas are helping consumers bride the accessibility to massage and facial services because the mass market is taking a proactive approach to health and wellness. Affordable spas are helping consumers bridge that accessibility. Massages and facials are more affordable and available to the mainstream public than ever at health and wellness franchises.
Businesses like Hand & Stone have popularized spa self-care services which allow almost anybody with a small amount of disposable income to afford a massage or facial experience. To keep regular spa services accessible to a person’s budgeted routine, Hand & Stone franchise services are priced at about 30% less than traditional day spa locations. This keeps our franchise locations very competitive in the industry.
It’s important to remember as a potential franchise owner that personal care services like massage and facials which help the mind and body can’t be replaced by technology and are in heavy consumer demand.
Monthly self-care maintenance routines
Services that were once considered by the mass market to be pampering are now seen as exercises in self-care that are part of a regular health routine for wellness. People regularly schedule facials for their anti-aging properties and massages to achieve mind and body wellness.
Hand & Stone offers massage, facials, and hair removal services which are becoming monthly self-care maintenance routines for people rather than special occasion indulgences. Many spas offer gift subscriptions which works as a self-care gift that keeps on giving month after month.
Hand & Stone helped to incite growth of the spa industry by bringing what were once luxury services within reach to every-day consumers in search of self-care options. To date, the franchise outpaced growth in the massage industry with more than 250 franchise locations throughout the United States and Canada. We’re still growing!
Want to learn how you can help promote health and wellness? Become a Hand & Stone franchise owner! Contact us to learn more.